Wednesday, 2 October 2013

IMATS 2013 Haul Part One - MAKE UP STORE

I had first heard of the MAKE UP STORE last year whilst watching the lovely Chloe Morello on her You Tube channel . I had hoped to make it to one of the workshops Chloe had hosted at the Make Up Store in the Sydney suburb of Paddington last month, however I wasn't able to get there. 

I believe that IMATS 2013 was the first time Make Up Store had exhibited, and it was certainly on my hit list! The set up of the booth was inviting, and the products were displayed beautifully, all easily accessible to pick up and swatch.The staff were all so friendly and helpful, and as you can see from the photos I had a lovely time!! 

The products look beautiful in their sturdy matte black packaging, embossed with the company logo. I am so excited to play with these gorgeous colours. I am typically a neutral girl, so these shades take me a little out of my comfort zone, but makeup is all about experimentation and having fun isn't it?? 

I hope you find the photos and swatches helpful...maybe they will inspire you to inject some colour into your spring makeup wardrobe!

Microshadow- silk  Cybershadow- ginger leaf
Glitter Eyeliner- aqua  Eyepencil- frosted meadow

Microshadow- silk   Cybershadow- ginger leaf

L-R  silk,  ginger leaf,  frosted meadow

Glitter Eyeliner - Choco Lux

A closer look at the beauty of "Aqua" glitter eyeliner...

Glitter Eyeliners - Choco Lux and Aqua

Make Up Store Lipstick- Pretty ...a beautiful sheer neutral
not as red/orange as its looking in the photo above and below!

I have reached for this lipstick almost daily since bringing her home. Make Up Store lipsticks are enriched with Shea Butter, Avocado oil and Jojoba oil,  and feel so comfortable on the lips. I will definitely be looking at trying some of their other shades and formulas!

I would love to know your thoughts and recommendations!

Make Up Store is a Swedish cosmetics brand with 220 stores worldwide. 

They do not test on animals.

You can check out their product range here

Phone orders are available Australia wide on 02 9360 5885

I believe an online store with be opening in the near future!!

MAKE UP STORE have boutiques in Broadway and Paddington, Sydney, NSW.

Thanks so much for stopping by!


Lou xo


  1. love the glitter eyeliner. very fun

    1. It would look beautiful on you xx


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